Motion graphics are not a new idea. In fact, they have been in use for many years. What is increasing is the popularity of the use of this medium. This medium receives more views than any other type of content on the internet. It has therefore become the preferred medium for online content, especially by online marketers wanting to communicate messages to their audience.
Video production services ceased to be a service that was nice to have. In 2014, these services became an absolute necessary investment for any company that wanted to make its niche in the business community. 3D animation, especially has become more popular.
Research has shown that people viewing animations retain 58% more of the information they viewed of black and white text 3D images compared to those reading regular text. If you haven't invested in motion graphics, you will invest in it after seeing the benefits that this medium can have on your business.
1. Increased accessibility
Content marketing has been increasing over the years. Users are demanding more content of better quality. The increased content however, is becoming too much for people to digest. More people are seeking out simple, fast and effective ways of getting information. Video content allows you to communicate complex information in a simple and more accessible way to viewers. This type of content is more engaging for users.
2. Effective for marketing content
Motion graphics allows creators to condense information that is complex into something that is easy to understand and captivating. This type of content is more popular with viewers than text. Businesses also benefit from the fact that Google and other major search engines will give them higher ranking in search engine results pages for their content. This is because search engines give higher ranking for this type of content compared to static web pages. Google's search results these days are 62% video content.
3. Increased conversion rates
As a business owner, you should consider conversion rates as your highest priority. This type of content has proven to increase conversion rates by up to 85%. Someone watching an online video is more likely to purchase the product advertised than when they read about it.
4. Improve brand image
Building your brand is very important in this day and age where competition is high. This type of content will help you transmit more information about your brand in a way that is visually appealing to your target audience. You can communicate your ideas and raise awareness about your brand and its products or services in an engaging way. You can reach a much wider audience than you would with traditional text content.
If you haven't invested in video production services yet, be sure to do so as soon as possible.
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